How To Spruce Up Your Portable Exhibition Stand?

The exhibition stand is one of the most important things in trade show or other event marketing programs. Your attractive exhibit display system during the trade show can be one of the factors to attract more visitors. Here, in this article, we are going to share some ideas that will help you to make your portable exhibition display stands more attractive so that you can get more customers and a high return on investment. Read the following points to know more:

1. Design Attractive Graphics
It takes only 2 to 3 seconds to take decisions by the trade show visitors whether they should enter inside your booth or not. That means their decision is totally dependent on the visual appeal of your exhibition stand. It is very important the graphics of your booth should be alluring and they must convey the right messages to your potential customers in upcoming trade shows such as exhibitions in London.

If you want to make your portable exhibition stand interesting for your potential customers, then you should use a large-size, high-quality graphic display. These images should also contain a precise and concise message of your brand. You trade booth graphics play a vital role in spreading brand awareness. Thus, you should integrate the brand logo and slogan in your graphics.

2. Large Digital Screen
With the evolution of technology, static graphics are not enough. You should think wide and be creative. Installing a widescreen LED TV in your portable exhibition stands will help you to display videos and presentations related to your brand. The large digital screen help in creating an immersive experience for the trade booth visitors.

3. Reduce The Clutter
Limit the amount of decorative stuff in your portable exhibition stand. Excessive elements in your stand will distract your potential customers from your main products or services. You should keep everything in an organized way. Keep flyers, giveaways, and brochures in drawers so that they do not create clutter inside your booth. Make sure that the tabletop inside the booth is clear and inviting as well. Also, organized space looks spacious and people want to enter your booth to inquire more about your products and services.

4. Use Printed Cover Table
You should print your tabletop cover with your brand logo and slogan. That means, there is another opportunity to spread brand awareness. It is recommended to do not use the tabletop cover by the organizers. It is so because these covers are plain and worn-out as well. This old tabletop cover may spoil the decor of your portable exhibition stand. Therefore, bring your own tabletop cover printed with brand-specific images. Alluring images on the tabletop cover can set your booth apart from your competitors.

5. Make Your Products Visible
Your products should be displayed properly in your exhibition stand. You should arrange them in such a way that they are visible to the passerby. It is a good idea to display them in the center of your trade booth or front of the display. It will trigger curiosity in trade booth visitors and they will try to know more about your products.

This way, you can increase the number of sales and get more profit. You can also take the help of an experienced exhibition stand designer for displaying your products. He can suggest you more innovative ways for product display rather than displaying on shelves. For instance, if you are selling organic products, then you can place green plants around your product. Similarly, you can use more ideas to display your products in an innovative way. All you have to be creative and think out-of-the-box.

6. Install Lighting Fixtures
Good lighting also plays an important role in improving the visual appeal of your trade booth. You should install modern style hanging lighting fixtures at the entrance of your exhibition stand to create inviting space for your potential customers just like in exhibition display stands UK. Also, use LED lights to highlight the logo and slogans on your trade booth walls. This way you can make your portable trade booth more appealing.

7. Provide Charging Station
After roaming around the trade show, people feel tired and their phone batteries are about to die. If you provide a charging station in your portable exhibition stand, then it will create a buzz in the trade show. Along with the charging station, you should also provide a relaxing lounge to your booth visitors where they can relax for some time. This is the time when you can start a meaningful conversation with them.

Final Words
The portable exhibition stands are easy to carry, store and install. Moreover, these exhibition stands are reusable and durable as well. But, if you want to leave a long-lasting impression on your potential customers, then you should put efforts to make it more appealing. The above-mentioned tips will help you to improve the aesthetics of the trade booth.