Medical Explainer Videos & What Is the Most Effective Way to Use Them?

Medical explainer videos are gaining popularity in the marketing world right now. The statistics show that over 70% of viewers watch any video they come across on the internet, regardless of topic or content. This also holds true for medical explainer videos, as they are 45 times more likely to be shared than traditional promotion approaches. This makes them an extremely effective type of content to use in a marketing campaign.

What Are Medical Explainer Videos?

A medical explainer video is a type of animation that is used to simplify and explain complex information, either medically related or not. They can be used to educate patients about medications, conditions and healthcare options. The goal is to make the material easy for viewers to digest and understand in a short amount of time.

What Is The Most Effective Way of Using Medical Explainer Videos?

However, not just any type of explainer video will do. To have the most positive impact on viewers and maximize sharing, here are three tips that can help:

Make Your Medical Explainer Video Relatable

People don’t want to feel left out or different from others. If they believe there is something “wrong” with them, they are less likely to follow through on anything healthcare related. If your explainer video is relatable and easy for them to understand, they’ll be more willing to learn about their condition or that of a loved one.

Use Different Content Delivery Methods

What works well online may not work as well offline; the same goes for the other way around. For example, a video that works great online might not work well in a print campaign. Alternatively, an article about your medical explainer video may be shared more than the video itself—it all depends on who is sharing it and where they are sharing it from.

Include Engaging Visuals

This should go without saying, but an explainer video that features animation will grab more attention than one with just text. The visuals should also be engaging and easy to follow, especially if you’re trying to simplify something complicated like heart surgery or other medical procedures.

Are Medical Explainer Videos Worth It?

There is no doubt about it—medical explainer videos are worth it. They’re an excellent way to get your point across, educate patients and create brand awareness. While they don’t work in every situation, they can be a fantastic addition to any marketing campaign that is looking to capture the attention of both viewers and sharers alike.

What is the Average Cost of Getting a Medical Explainer Video?

Medical explainer videos can be extremely affordable, depending on who you ask and what type of video they create. For instance, some will charge by the minute (under $100) while others may offer a flat rate ($1,000 or more). There are also freelancers to consider; hourly rates run the gamut from reasonable to exorbitant. Ask an explainer video animation service, and they will give you the best budget for it. 

As medical explainer videos grow in popularity, more and more companies will be marketing them as a stand-alone product or offering them as an add-on to their other services. However they determine a price, though, it’s important that the medical explainer video they create is not only high quality but also affordable for most budgets.

How Medical Explainer Videos Are Going to Evolve in the Future?

As the popularity and demand for medical explainer videos continue to grow, more and more companies will be entering the market. Since this is a growing field, it’s important that you do your research and seek out a company that specializes in these types of videos before making any decisions.

The future of medical explainer videos looks bright; however, it also looks like there will be plenty of competition fighting for your attention and business. If you take the time to find a company that offers high-quality videos at reasonable prices, though, you’ll do well.