Top 5 Online Marketing and Advertising Ideas for Construction and Contracting Companies

Introduction
In today’s day and age, consumers perform more than 1 million online searches for contractor services monthly. On the other hand, only 45% of construction and contracting companies are growing. This means that the companies that are doing well are probably doing things the other companies aren’t.

One key factor to explain the difference between the two companies is digital marketing. Almost everyone knows the benefits of digital marketing but then again not all businesses are invested in it, as much as they should be. Digital marketing is important for contracting and construction companies because with the right approach and strategy, you can get competitive leverage over your counterparts and also get increased conversions and sales.

If you have been looking for the best online marketing and advertising ideas for construction and contracting companies, then look no further as in this piece we enlisted the top 5 ideas that will help you in increasing your leads and sales. Let’s get started!

1. Mobile-Friendly Website:
More people access the internet from their smartphones, than they have ever done in the past, and hence it is imperative upon you to have a mobile-friendly website for your business in 2020. Having a mobile-friendly website is the key to reaching your consumers online.

You should invest your resources in getting a website that is fully-functional as well as fast as over 70% of consumers judge a company’s credibility based on the website design. You need to have a web design that is visually appealing and puts you on an equal footing with your competitors.

Additionally, you need to have a secured website because over 90% of all sites that appear on the first page of Google as HTTPS and also because Google has gone on to say that it favors HTTPS sites. You should also make sure that your website is user-friendly and easily navigable. Your website should also be properly optimized for SEO so that search engines can find it and rank it online.

Your website should load in three seconds or less. If your site takes more than three seconds to load, then you are going to have a very high bounce rate as your visitors will ditch your site for greener pastures.

2. SEO for Contractors:
If you are unqualified leads, then it is time to focus your attention on SEO and local SEO. It has already been stated that consumers in USA perform more than a million monthly searches for contractors and general contractors, so there is enough demand for your services, and you just need to be present where there are high chances of your target audience finding you.

It is common knowledge that over 90% of all online activity begins with an online search and the list three listings get nearly 50% of all clicks. There is where SEO comes in the picture and why it is so important. Once you optimize your site and local listings for SEO, you will be able to reach a larger audience of potential customers.

You will also be able to comprehensively improve the quality of the leads that you get from individuals. Because Google’s algorithms change on a continuous basis, it is imperative for you to engage in digital marketing on an ongoing basis. If you don’t have the time to invest, then you can hire a digital marketing service provider for the same.

Small business owners can hire the services of a digital marketing agency for small businesses. If you hire the right company and do things right, there is every chance that your company can feature among the first three organic listings on search engine result pages (SERPs) which get the majority of clicks from internet users.

3. PPC for Immediate Results:
If your business is in need of immediate results, then you can focus your attention to pay-per-click advertising. In this form of advertising, you bid for certain keywords and if you manage to win such bids, your ads will have featured on the first page of search engines right away.

It is an effective way because it is known that paid ads receive 65% of all clicks for high commercial intent searches. It places your ad in front of people who are searching for services that you deal in. These advertisements get a lot of prominence and visibility in search result pages as they show up either above or to the right of organic search listings. Other factors that determine where your ad will rank are the quality of the landing page and relevance of advertisement to the query.

4. Use Email Marketing:
It is a very effective of keeping in touch with previous customers and getting more prospects. Since all businesses depend on repeat business to some degree, an email marketing campaign can prove very effective to remain fresh in the minds of existing and previous customers.

You can use email marketing to advertise specials and coupons. They also improve brand awareness, if the email marketing campaigns are executed well. Email marketing delivers a better ROI than most other marketing methods. It is a very economical way of generating and closing leads and is highly recommended for the different benefits that can be availed upon its successful implementation.

5. Video Marketing:
Videos are very effective in building authority for websites. Websites with good video content have a high conversion rate than websites with no video. One can use video marketing to increase online engagement as well establish a brand and its personality.

Video is also very beneficial for sales and research shows that videos on landing pages can increase conversion rates by as much as 80%. Videos on your website is one of the most effective ways to reach your consumers, and you are advised to make the use of video marketing if you haven’t done so already.

Videos are effective in grabbing the attention of consumers as it feeds right into their daily habits because it is common knowledge that US consumers watch up to 6 hours of digital video per day. Video on landing page not only increases conversions but it also improves your likelihood on showing up on page of Google by 53%.

Wrapping Up
The aforementioned online marketing and advertising ideas can help construction and contracting companies in achieving their goals. These are time-tested measures which have reaped rewards for many companies and the same can happen for you, if and when you put them to use.

If you or your in-house team doesn’t have the technical proficiency to implement these ideas and then tips, then you can hire the services of a digital marketing service provider for the same purpose.

There are service providers who offer such services across the entirety of the internet, and there is every chance that you will be able to find a digital marketing service provider, who not only suits your requirements but also fits your budget.

There are also many options for small businesses and if you are a small business you can hire the services of a digital marketing agency for small businesses, to implement the aforementioned tips and ideas.